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AXE 'Nicknames'

Axe 'Find your magic' - Tommy Hugs / Double Jacket Jimmy / Luck Lucky Shirt.
'Nicknames' Campaign created by PONCE and filmed by LANDIA Sao Paulo.
We brought this magnificent idea and great script to life through our production design and art direction.
And you know what ? This pieces are part of the Cannes Historic Winners.

This is a global campaign developed in 2016.