'Playing Can’t Be Bad' campaign was developed in 2015 at Saatchi & Saatchi China,
Hong Kong and Shanghai + Saatchi & Saatchi Madrid.
Filmed by PRIMO Content and brought to life by the company through production design and art direction.
Changyou Playing Can’t Be Bad commercial “Mother” has won the Grand Prix for Film at Spikes Asia,
alongside Gold for 'Employee' and 'Little Girl'.